“Brat fans don’t want to wait until Labor Day. But what about August?” asked Jamie Schmelzer, Vice President and Management Supervisor at Cramer-Krasselt, which developed the Brattender effort. Brat fans have been celebrating those holidays with Johnsonville for almost 70 years. “May has Memorial Day, June has Father’s Day and, of course, there’s the Fourth of July. Johnsonville will also be active with its #bratsgiving conversations on its other social platforms ( Instagram, Twitter and Pinterest). Starting August 5, we invite all bratwurst enthusiasts to gear up for this holiday by participating in the “12 days of Bratsgiving,” where many opportunities exist for fans to share their pre-holiday excitement through conversations, events, and chances to receive one-of-a-kind Bratsgiving Day memorabilia, primarily on the company’s Facebook page. He brings together elements of other national holidays as he celebrates his rendition of Bratsgiving Day. This special holiday devoted to bratwurst takes place annually as a day where everyone can celebrate quality sausage and memorable times with family and friends. We're giving a new twist to this very important holiday, which is explained in the video starring the Johnsonville Brattender. It’s only fitting for Johnsonville to celebrate this important holiday by affectionately referring to it now as “Bratsgiving Day.” In its place is “Build Your Own Brat Fest,” which will start with brats (provided by Johnsonville) on sale at bars and restaurants in the area, with all net proceeds going to Brat Fest charities.īuild Your Own Brat Fest is May 28-31, 2021.īecause the decision needed to be made a while back, organizers of the World’s Largest Brat Fest chose caution and canceled the in-person event at Willow Island for a second year.Join Johnsonville in celebrating National Bratwurst Day on August 16. Some venues are doing it up bigly-time by also offering live music (including quite a few sets by Nashville country artist Rick Monroe) for the list of participants, see. Media release: The World’s Largest Brat Fest in Madison announced today that the 2021 in person festival at the Alliant Center has been cancelled for the second consecutive year. However, The World’s Largest Brat Fest is also very excited to announce a new and exciting alternative: Build Your Own Brat Fest. Tim Metcalfe, Brat Fest Organizer, said “Brat Fest and Johnsonville are still teaming up to bring Brat Fest to Madison! It will just look a little different in 2021.”īrat Fest plans to provide Johnsonville Brats to participating sports bars and restaurants across Dane County (based on product availability), with 100% of net proceeds benefitting local Brat Fest charities. The weekend-long brat sales will bring Brat Fest supporters through the doors of these local restaurants and sports bars helping build traffic, raise funds for local non-profits and to help folks find a safer way to kick off summer over Memorial Day Weekend 2021. Interested bars or restaurants should contact Jeff Schroeter at we cancelled the 2020 festival, we hoped that pandemic conditions would have improved enough for us to host an event in 2021.
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